About us

A Rambling About How It All Started

Throughout my architectural career—both as an employee and an independent professional—I was constantly redesigning and improving everything in my path. I refused to accept the status quo as unquestionable. "There must be a better way" became my motto.

As the son of a workaholic father, I inherited a relentless work ethic, putting in long hours and feeling guilty about any time off. But the grueling schedule—practically seven days a week, twelve hours a day—eventually wore me down. I realized that my pursuit of improvement applied not just to my work, but to my life as well.

Coincidentally, an idea completely unrelated to architecture had been lingering in the back of my mind for years. Having lived in hot climates years of my life, I was no stranger to sandals and flip-flops. On paper, their openness, lightness, and minimalism should have made them the epitome of comfort—even fashion. But in practice, they never fully delivered. The big-toe anchor and the slapping against the heel were simply annoying.

Then, one day, as I found myself once again frustrated by these design flaws, an idea popped into my head: there must be a better way. I dismissed it at first, thinking it was just a silly notion. But the thought persisted for years, refusing to fade. Finally, I realized there had to be a reason why it wouldn’t relent. So, with some scraps and an old flip-flop, I made my first prototype—and it worked!

Excited by the breakthrough, I bought some leather, watched YouTube tutorials on leatherworking, and got to it. My first few prototypes were incredibly rough, but they all functioned as intended. The improvement was shockingly simple: a free-standing strap on the heel. No need to tie anything—you could slip your foot in just like any ordinary sandal or flip-flop. It reminded me how small design changes can massively transform an existing product—like adding wheels to luggage.

Early on, I wondered why such a simple improvement hadn’t already hit the market. Sandals have been around for millennia. I scoured the internet for anything similar, but nothing quite matched my concept.

Then came the real challenge—manufacturing. Dozens of iterations, designs, trials, and struggles followed. What seemed like a simple concept turned out to be surprisingly complicated to produce: shaping the leather, filling the forms with the right foam, stitching, and lasting. It was costly, time-consuming, and difficult to industrialize. That´s why I hadn´t found something similar in the market.

Finding the right artisan was another uphill battle. Most simply wouldn’t or couldn’t attempt the design. I encountered countless rejections—"That’s not how sandals are made" or "That’s not going to work." One manufacturer even tried to scam me. But after years of searching, I finally found someone who could bring my vision to life—though not without pushback.

Looking back, I’m amazed by the long and arduous journey this idea has taken.

I made all the straps with full-grain leather to maintain a plush, rounded shape while subtly adapting to the natural contours of the foot. The result was incredibly comfortable. Along the way, I deepened my understanding of leather and its remarkable properties, continually refining both the design and materials.

Then came another pivotal moment. One day, during testing, I questioned whether the toe anchor—originally included to resemble a flip-flop—was even necessary. So, we cut it off and tried the sandal without it. It still worked—only now, it was even more comfortable.

This sandal stays on the heel like a loafer, without the discomfort of a toe anchor. Simple yet bold. Light, airy, and plush. Premium leather. A beautiful design—simply perfect.

So, I gathered my courage and walked away from my entire career to pursue this idea, seeking a more balanced, fulfilling, and meaningful life. The thought of bringing my creation to life and offering a quality product that people can love and use is exhilarating.

After years of dedication, I have finally reached this moment. Now, I hope my dream can become a reality.